Introduction

Stack Results is a branding project rooted in transparency, connection, and community-powered wellness. The brand seeks to guide users in optimizing their health stacks—custom combinations of wellness tools, routines, and insights—through collaboration and shared stories.

Challenge

In a world saturated with health apps and fragmented advice, Stack Results needed to differentiate itself through a brand that felt both credible and inviting. The challenge was to visually communicate:

• The community-driven nature of the platform.

• The modularity of personalized health stacks.

• A sense of approachable expertise—not clinical, but trustworthy.

• A welcoming, optimistic energy without overwhelming users.

Strategy & Concept

At the heart of the identity is a sun-like logo composed of small individual squares that gently orbit in a circular motion. These squares symbolise: Individuals and their unique wellness components. Community sharing, represented through the formation of a circle. The cyclical nature of health that is non-linear but interconnected.

Visual System

The Color Palette has Coral as the primary colour, it is a vibrant tone chosen for its energizing and warm properties, used sparingly to highlight key actions and calls to engagement. The Soft Pastels, such as mint, sky blue, and butter yellow provide a sense of calm, lightness, and clarity. These reflect the diversity and modularity of user health stacks.